Rules of Thumb for Web Design

In my next ten posts, I will be laying out the rules of thumb for web design. These are design rules of thumb; you won't see much HTML here, if any. These are ways to think about your pages, not ways to code them.

Something to ponder as we look at these rules over the next few days:

We all want to have the best-looking, most effective pages on the web. Unfortunately, our own opinions of our work are highly unreliable. The only opinions that matter are the opinions of your readers. Base your ego on that.