Wednesday, January 16, 2008

Rule #9 - Listen to hear yourself say, "Yes, but..."

If you find yourself defending the design of your pages, especially to the people who read them, but also to other designers, be open to the possibility that your pages really do have a design problem.

Remember that most people aren't going to tell you about errors or problems. If your content is worth staying for and the problems aren't too obnoxious, they may stay and read. Otherwise, they're likely to hit the back button and never come to your pages again. You'll never know how often that happens, so listen carefully when you do get feedback.

Better yet, seek out feedback from other designers. They'll be happy to tell you everything that you're doing wrong. You don't have to agree with them, but do listen carefully to their explanations of why they think some particular feature is a problem.