Wednesday, January 16, 2008

How To Get A Custom Website for FREE!

The quick answer is: You don’t. Your odds of doing this are about the same as winning the lottery.

In website design and development, just like most other things in this world, the adage of ‘You Get What You Pay For’ stands. But this adage applies ten-fold in website design and development.

With the proliferation of freelancers who call themselves website designers to the thousands of off-shore companies who work for a few dollars an hour, you can, indeed, have a very inexpensive website built for your business. Unfortunately, you will get exactly what you pay for: poor design, sloppy programming, confusing navigation, and so on. Not to mention the miserable customer experience you will have. If you think calling the toll free number for Dell customer support is bad, then sit down, because you have a whole new type of misery in store for you when you work with freelancers and cheap web development firms.

It is widely agreed that a website is a reflection of your business. If you want to appear shoddy and cheap then perhaps this is the route for you. If, however, you are serious about your business you will need an intelligently designed website. This means you hire a web design firm that has years of experience in design, website strategy, and technology.

Look for a web design firm that has that perfect blend of the three divergent capabilities it takes to produce compelling design. A great web development firm fuses art and science, solid logic and inspiration, primitive intuition and cutting-edge know-how to build fabulous websites.

Will it be expensive? That depends on the features and functions of your website. For any web design firm that is worth their weight, you can expect to pay a minimum of $3k for a basic ecommerce business website. Prices range from there on up. The bottom line is, when you want results that are both refreshingly enticing to your site visitors and exactly what you envisioned for your company’s website only a proven professional design firm can get you there.